About this position
The Sales Enablement Manager owns the systems, content, and campaigns that turn marketing’s pipeline into revenue-ready conversations. This role is responsible for post-engagement nurture campaigns, the sales enablement toolkit (case studies, one-sheets, decks, and battlecards), proposal and RFP support, and sales readiness, ensuring reps always have the right asset, message, and account context at the right moment.
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A core part of this role is building and maintaining the sales enablement toolkit, using a marketing automation platform for nurture execution and AI-assisted content tools to assemble, tag, and deliver decks, case studies, and one-sheets on demand. This is a hands-on content production and systems role that works in close partnership with Marketing, external design vendors, and the sales team.
Core Competencies
The key capabilities for the Sales Enablement Manager include:
- Systems-Minded: fluent in marketing automation and AI content tools to build, tag, and maintain scalable content and campaign systems
- Content Producer: able to write, structure, and ship sales-ready assets (case studies, one-sheets, decks) on a recurring cadence
- Account-Aware: understands how to segment and personalize by industry, product, and use case
- Collaborative: partners closely with Marketing, design vendors, and sales leadership without a direct reporting line
- Data-Driven: tracks asset adoption, nurture performance, and proposal win rates to continuously improve the toolkit
Sales Enablement Responsibilities
- Own post-engagement nurture campaigns, triggered by form fills, event capture, or sales interaction, and segmented by industry, product, and use case
- Coordinate the outbound-to-nurture handoff with Marketing so newly engaged contacts move into the right nurture track without delay
- Build and maintain the sales enablement toolkit, including case studies, product one-sheets, and corporate and solution decks, on a recurring cadence tied to product releases
- Use AI-assisted content tools and a content index to configure, tag, and maintain the toolkit so reps can assemble the right deck plus matching case study or one-sheet on demand
- Run the monthly and quarterly toolkit maintenance cadence, including release-note review, screenshot and capability refreshes, content index cleanup, and brand/QA audits across all assets
- Source, verify, and maintain case studies and proof points, working with a data/analytics partner to confirm metrics before publishing and retire outdated ones
- Own proposal and RFP/RFI content, maintaining the template and content library and supporting live pursuit customization
- Deliver sales readiness, including new-rep onboarding on messaging and toolkit use, and training reps on newly published content or capabilities
- Support cross-sell, up-sell, and account growth with tailored materials, QBR/EBR content, and whitespace mapping
- Load content into the sales resource library and battlecards, track which assets reps actually use, and report adoption gaps back to Marketing
- Supply field-driven input into the shared editorial calendar (win/loss themes, objections, competitive gaps, and rep-requested content) and support event follow-up with account-specific materials
- Manage the sales enablement budget and report asset adoption, proposal win rates, and funnel friction xavwley data into a shared go-to-market dashboard
Other Job Requirements
- Strong project management skills and the ability to run recurring content production cadences on deadline
- Comfort owning a system end-to-end, from campaign logic to content tool configuration
- Ability to partner cross-functionally with Marketing, sales leadership, and external vendors without a direct reporting relationship
- Sound judgment on data verification and brand/QA standards before publishing sales-facing content
- Occasional travel may be required
Preferred Requirements
- Marketing automation expertise, with hands-on experience building and segmenting nurture campaigns, workflows, and reporting in a CRM
- Experience using AI tools to assemble, tag, and maintain sales content libraries
- 3+ years in sales enablement, content marketing, or a related revenue-facing role
- Experience with case study and proof-point production and sales deck or one-sheet content
- Experience with Microsoft Office, Teams, and Outlook
- Bachelor’s degree or equivalent experience a plus
Location and commute
1021 Hioaks Rd, Richmond, VA 23225.
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How to apply
Review the vacancy and complete the application on the employer or recruitment partner’s website. Requisition ID: WJ-3207204950.